Marketing executives have to develop the value proposition, keep it fresh and in line with customer demands. This task requires constant feedback from the field representatives (whether direct or manufacturer reps), from the customers, and other constituencies depending on the industry or products. As Mark Twain said, "Supposing is good, but finding out is better." Top marketing staffs require unique talents and must be selected for talent and coached to individual strengths. The DIAR Method™ delivers feedback, talent and strengths coaching.
Sales executives have to design the best sales strategy for their unique challenges and opportunities. You must decide on choosing a direct sales force, manufacturer’s reps, inside sales, strategic alliances, eCommerce or various combinations. You’ve got to have the right sales management team to retain top performers and keep the team on goal. When the strategy is right you need to find the right talent, different talent, for each role.